If one thing is for sure, it’s that 2020 has been unexpected. An unprecedented global shift, in every sense. At Just Add Style, we’re grateful to have kept safe and well by adapting studio life. Em spent lockdown at her kitchen table fashion drawing board and Lisa designed in her home studio. The highlight of our quarantine, sustaining our brand (and our sanity!) has been daily, socially distanced meetings on Lisa’s front garden wall. Surely all great luxury fashion brands are built from a garden wall?!

Despite the worldwide chaos, Just Add Style brand developments are thriving and we continue to work on exciting client commissions. We can’t wait to share news with you soon!

Despite living through the most surreal of times, that will be looked back on as a major historical event, there is goodness to be found. Whilst not forgetting or diminishing the immense sadness, the pandemic has brought elements of positivity to our lives. Lockdown has allowed us to slow, pause, reflect and reconnect. Gone for many is the go-go-go pace of our lives, giving space for other things.

During isolation, Em rediscovered her love of letter writing. Em’s long held passion for communicating by good old fashioned hand written correspondence stems from her boarding school childhood and her 20s living and working in London and New York. Em and her friends indulged in the simple pleasure of writing a thoughtful and personal note on beautiful stationery and luxuriated in the joy of receiving unsolicited, hugely welcome post.

Often, greeting card designs tend toward the cutsey and naff so Em, unapologetically obsessed with all things stylish, began illustrating her own notecards which her friends kept and treasured. During lockdown we had a eureka moment … to design a capsule collection of luxuriously stylish illustrated correspondence cards featuring illustrations by Em and complementing our silk designs, so you and your aesthetically discerning friends can get in on the act.

Breton Girl’, ‘Fashion Hound’ and ‘Leopard Love’ are notecard sets individually foil press printed on traditional heavy cream card in one of England’s print workshops. The cards are printed on GF Smith ‘Colorplan’ stock which is FSC certified and produced according to highest environmental and ethical standards. We believe in responsible production and limited runs. The eight notecards and kraft envelopes that make up each set are tied with black string, packaged with care in a rose gold foil paper bag and sent directly from the Just Add Style studio. And if you can’t decide which design you like best, then the Correspondence Collection is for you!

Our aim is to make everyday correspondence extraordinary. Tell your friends – write to them!


Silk & The City is our evolving collection of luxury silk scarves, inspired by the stylish women we witness during our global adventures. The scarves are our unique and modern interpretation of the timeless silk square and each tells a visually sophisticated story of our fashion muses and the cities they live in, creating a sensational design juxtaposition of old meets new.

‘London Fashion’ is the original silk scarf designed in our London studio, a haven of fashion and style. The print is a contemporary celebration of urban glamour in our beloved capital. Our signature radial print is a considered curation of forty-two individually hand drawn, ink illustrations by Em. Em, with her acute eye for stylish women, has carved out a successful niche for herself in the world of fashion illustration and is known for her talent for capturing refined, minimal and realistic silhouettes. The scarf’s pearlescent grey tones and up-to-date colour pop of coral flatter every woman, irrespective of age.

‘London Fashion’ is crafted from the finest silk yarns, printed using sustainable digital techniques and finished with artisan hand rolled edges. Each scarf is individually manufactured at the small, family run printers we’ve collaborated with in the town where silk originated over 5000 years ago. Supreme quality lies at the heart of everything we do and our close partnership ensures our scarves are made to the highest standards.

Our vision for the Just Add Style brand is to create meticulously curated collections of much loved silk scarves. Our intention is for women to find something they adore within the collection and to treasure it forever. ‘London Fashion’ is a key piece of stand-out style, a celebration of everything Brit-cool – elegant and eminently wearable.

We’re passionate about supporting and encouraging women to thrive and we pledge to donate £5 of every online Just Add Style scarf sale to Smart Works, a UK charity which helps empower women to succeed in the world of employment. So do good while you look good and treat yourself to some luxury silk.

From London, with love…



We are delighted to tell you that we successfully raised £3,560 with 51 supporters in 28 days! After fees and the cost of our rewards, that will give us enough funds to achieve our goal of printing our ‘Fashion Hounds’ scarves – delivery expected late April so get your pre-orders in now!

Thank you to everyone who has backed us. We look forward to moving onwards with our silk journey and are working hard on designing new products for the summer.

Lisa and Em x


Just Add Style has come a long way in a short space of time. In the last 365 days, we have established a brand, built a website, illustrated textile prints, partnered with a traditional silk workshop in the town where silk originated 5000 years ago, printed our debut scarf ‘London Fashion’, collaborated with a talented British fashion photographer and had ‘London Fashion’ feature in a style glossy, all whilst working towards our first capsule collection of luxury silk scarves.

Now we would love your support to help us take the next steps and for you to become part of our Just Add Style tribe.

We’ve created something out of nothing and are bringing our original idea to life with creative spirit and dynamism. We’ve been seeking opportunities to grow our brand and are honoured to have been selected for the Back Her Business campaign in collaboration with Natwest and Crowdfunder UK.

Only one in three entrepreneurs in the UK are women. This forward-thinking investment scheme aims to close that gender gap by supporting female entrepreneurs starting new businesses. The incentive supports women to start businesses, help new businesses off the ground, help them raise money through crowdfunding, as well as providing coaching, mentoring and opportunities to meet like-minded women.

Today, on Sunday 26 January, the Just Add Style crowd funding profile page launches online. We will have 28 days to reach our target of £2000. We need to achieve 25% of our target in the first 16 days from at least 10 backers, in order to be eligible for an extra grant from NatWest. Our campaign closes after 28 days with the aim of raising a total of £2000 or more from at least 25 backers.

Visit our page and support us today.

To thank you for supporting our campaign, we’ve developed a stylish range of rewards celebrating all things fashion illustration and modern luxury. These include silk scarves (of course!), signed original artwork by Em (Just Add Style’s award winning resident fashion illustrator and who’s work is the foundation of our silk scarves) and an exclusive high-end stationery collection also featuring our illustrations. Rewards are available from £5 to £350.

We’re crowd funding to enable us to take the next step with Just Add Style. We’re ready to print the second in our collection of luxury silk scarves – ‘Fashion Hounds’ – and have other prints in development and ready to sample. Additionally, we would like to use the funding to extend our brand’s reach with the press and on social media.

We are proud to have pledged £5 from every online sale of a Just Add Style scarf to Smart Works, a UK charity which helps empower women to succeed in the world of employment. It’s a charity with an ethos we wholeheartedly believe in, one which helps empower women to succeed in the world of employment and business. As our brand develops, we hope to support more charities and initiatives like this one.

We take our creative life seriously and strive to contribute meaningfully to the British fashion industry, with a mutual love of good style and good business. We’re passionate advocates of the transformative, positive power of fashion and we want you to be a part of our brand’s journey.

Luxury silk style by us, for you.


Just Add Style in the fashion press!

We’re thrilled to see our ‘London Fashion’ luxury silk twill scarf feature in YOU magazine as one of Jo Elvin’s curated Editor’s Picks.

Jo was instrumental in launching Em’s global fashion illustration career when she profiled her style while editing fashion glossy Glamour. Jo’s support in the early days massively helped Em’s international client list and her respected reputation in the world of high end fashion and art.

We’re passionate about supporting and encouraging women to thrive. So much so, we pledge to donate £5 of every online Just Add Style scarf sale to Smart Works, a UK charity which helps empower women to succeed in the world of employment.

Smart Works provides high quality interview clothes and interview training to unemployed women in need. They harness the power of clothes and confidence to allow a woman to be her best at a crucial moment in her life, giving her the self-belief and the practical tools required to succeed at interview and transform her life.

Women are referred to Smart Works from organisations such as job centres, work programmes, prisons, care homes, homeless shelters and mental health charities. Half have been unsuccessful in over 20 applications. A third have been turned down from over 50 jobs. All are suffering from a lack of confidence in their own abilities.

The tangible impact the Smart Works service has on a woman’s confidence is something they have they privilege to witness every day. The magic begins when she enters the dressing room and is styled into her interview outfit, hers to keep, by trained volunteers. She looks in the mirror and sees a new and impressive version of herself. This is followed by one-to-one interview coaching, after which 64% of their clients go on to get the job.

Smart Works have a team of over 350 trained volunteers across the UK who deliver their award-winning service to their clients – skilled, compassionate and brilliant people who dedicate their time to empower women to succeed.

Look good, feel good, do good!

The silk store

We are thrilled to welcome you to the Just Add Style silk store!

Our store brings you the first in our collection of beautifully designed, expertly printed and individually hand finished luxury silk scarves. Contemporary design, traditional production and fine craftsmanship are the cornerstones of Just Add Style.

Our growing collection brings a modern twist on the iconic and traditional silk square, making this classic womenswear accessory relevant for the contemporary woman.

Our prints are inspired by stylish global women and the cities they live in. Each silk piece unites our worlds of fashion illustration, textile and graphic design to create scarves which are soft to the touch, feminine, elegant, understated and confident. Just like the women who feature on them and wear them.

Our design process is carefully considered and based upon craftsmanship and luxury which are at the heart of Just Add Style. Each scarf design begins with original ink drawings by Em, one of fashion illustration’s rising stars in sartorial figurative art. With an extensive portfolio and a highly credible background, having drawn for major international fashion magazines as well as a myriad of fashion brands and iconic design institutions, her work is the foundation for the Just Add Style silk prints. Lisa then carefully translates the one-of-a-kind illustrations into a digital textile world, editing and refining the design until the fashion illustrations are re-imagined as a complete print which tells it’s own story and embodies the urban glamour and signature spirit of Just Add Style.

The print is then entrusted to our manufacturing partners in the Far East who use generations of expertise and unparalleled know how to bring the design to life. We endeavour to keep close to the timeless silk traditions and our scarves are made in the town where silk was discovered over 5,000 years ago. A close partnership allows us to have complete trust in the production process from fibre to finish and we are safe in the knowledge that our scarves will be of the highest quality. Once the silk is printed and cut, the edges of the scarf are individually hand rolled by our skilled hand finishing team, creating the most sophisticated of silk squares.

There is great excitement when the finished scarves arrive at the Just Add Style studio! When an order is placed, a scarf is lovingly packaged by us in a premium black gift box, wrapped with a grey grosgrain ribbon and sealed with a bespoke printed gift tag before being sent directly from the studio.

Our aim is to create beautiful wearable works of art to be worn and treasured. Every garment in a woman’s wardrobe has a story to tell – why they bought it, where they bought it, who they wore it with and we love the idea that Just Add Style scarves are going to go out into the world and make their own stories.

Our vision is to create luxury silk scarves, reminiscent of years gone by, for modern women to wear with confidence and grace. Never underestimate the power of the clothes you wear to impact your mindset and the way you feel about yourself.

From our Just Add Style studio, we’re committed to making a positive impact in the luxury fashion world and British business.

We hope you love our store.



Talented graphic designer Lisa Kew and award winning fashion illustrator Emma Cowlam have been firm friends since meeting at a swimming pool in 2007. It’s a long story! Back then Lisa was heading up her own successful design agency which continues to thrive and Em was studying textile design at Chelsea Art School in London and gathering a wealth of creative industry experience through freelance work.

They instantly formed a special bond which developed during daily post-swim conversations centred upon art, design, style and life. With Em seeking career advice and some life guidance, Lisa took her under her creative wing and mentored her professionally and personally through the highs (and not-so-highs) of her twenties and her life in London and New York. As Em’s fashion illustration career flourished, their mentor-mentee relationship progressed into a great friendship.

Their lightbulb moment came in December 2018 when they decided to establish a collaborative studio dedicated to designing the sophisticated and stylish womenswear accessories they wanted in their lives. The Just Add Style story began…

Em and Lisa share a long lasting passion for scarves and the vision for their collaborative partnership is to design contemporary pieces of luxury, soft-to-touch silk that can be worn and treasured forever. The inspiration for each of the silk artworks in our growing collection comes from stylish and confident women across the globe. The designs are a perfect visual representation of the marriage between Em’s highly skilled craftsmanship for fashion drawing and Lisa’s innovative design work.

Em and Lisa have grand plans for their silk studio brand and are looking forward to sharing it.

We hope you enjoy coming on our journey.

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