Just Add Style With A Conscience

Just Add Style With A Conscience

Just Add Style in the fashion press!

We’re thrilled to see our ‘London Fashion’ luxury silk twill scarf feature in YOU magazine as one of Jo Elvin’s curated Editor’s Picks.

Jo was instrumental in launching Em’s global fashion illustration career when she profiled her style while editing fashion glossy Glamour. Jo’s support in the early days massively helped Em’s international client list and her respected reputation in the world of high end fashion and art.

We’re passionate about supporting and encouraging women to thrive. So much so, we pledge to donate £5 of every online Just Add Style scarf sale to Smart Works, a UK charity which helps empower women to succeed in the world of employment.

Smart Works provides high quality interview clothes and interview training to unemployed women in need. They harness the power of clothes and confidence to allow a woman to be her best at a crucial moment in her life, giving her the self-belief and the practical tools required to succeed at interview and transform her life.

Women are referred to Smart Works from organisations such as job centres, work programmes, prisons, care homes, homeless shelters and mental health charities. Half have been unsuccessful in over 20 applications. A third have been turned down from over 50 jobs. All are suffering from a lack of confidence in their own abilities.

The tangible impact the Smart Works service has on a woman’s confidence is something they have they privilege to witness every day. The magic begins when she enters the dressing room and is styled into her interview outfit, hers to keep, by trained volunteers. She looks in the mirror and sees a new and impressive version of herself. This is followed by one-to-one interview coaching, after which 64% of their clients go on to get the job.

Smart Works have a team of over 350 trained volunteers across the UK who deliver their award-winning service to their clients – skilled, compassionate and brilliant people who dedicate their time to empower women to succeed.

Look good, feel good, do good!

The Story So Far

The Story So Far

Talented graphic designer Lisa Kew and award winning fashion illustrator Emma Cowlam have been firm friends since meeting at a swimming pool in 2007. It’s a long story! Back then Lisa was heading up her own successful design agency which continues to thrive and Em was studying textile design at Chelsea Art School in London and gathering a wealth of creative industry experience through freelance work.

They instantly formed a special bond which developed during daily post-swim conversations centred upon art, design, style and life. With Em seeking career advice and some life guidance, Lisa took her under her creative wing and mentored her professionally and personally through the highs (and not-so-highs) of her twenties and her life in London and New York. As Em’s fashion illustration career flourished, their mentor-mentee relationship progressed into a great friendship.

Their lightbulb moment came in December 2018 when they decided to establish a collaborative studio dedicated to designing the sophisticated and stylish womenswear accessories they wanted in their lives. The Just Add Style story began…

Em and Lisa share a long lasting passion for scarves and the vision for their collaborative partnership is to design contemporary pieces of luxury, soft-to-touch silk that can be worn and treasured forever. The inspiration for each of the silk artworks in our growing collection comes from stylish and confident women across the globe. The designs are a perfect visual representation of the marriage between Em’s highly skilled craftsmanship for fashion drawing and Lisa’s innovative design work.

Em and Lisa have grand plans for their silk studio brand and are looking forward to sharing it.

We hope you enjoy coming on our journey.

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