Just Add Style With A Conscience

Just Add Style With A Conscience

Just Add Style in the fashion press!

We’re thrilled to see our ‘London Fashion’ luxury silk twill scarf feature in YOU magazine as one of Jo Elvin’s curated Editor’s Picks.

Jo was instrumental in launching Em’s global fashion illustration career when she profiled her style while editing fashion glossy Glamour. Jo’s support in the early days massively helped Em’s international client list and her respected reputation in the world of high end fashion and art.

We’re passionate about supporting and encouraging women to thrive. So much so, we pledge to donate £5 of every online Just Add Style scarf sale to Smart Works, a UK charity which helps empower women to succeed in the world of employment.

Smart Works provides high quality interview clothes and interview training to unemployed women in need. They harness the power of clothes and confidence to allow a woman to be her best at a crucial moment in her life, giving her the self-belief and the practical tools required to succeed at interview and transform her life.

Women are referred to Smart Works from organisations such as job centres, work programmes, prisons, care homes, homeless shelters and mental health charities. Half have been unsuccessful in over 20 applications. A third have been turned down from over 50 jobs. All are suffering from a lack of confidence in their own abilities.

The tangible impact the Smart Works service has on a woman’s confidence is something they have they privilege to witness every day. The magic begins when she enters the dressing room and is styled into her interview outfit, hers to keep, by trained volunteers. She looks in the mirror and sees a new and impressive version of herself. This is followed by one-to-one interview coaching, after which 64% of their clients go on to get the job.

Smart Works have a team of over 350 trained volunteers across the UK who deliver their award-winning service to their clients – skilled, compassionate and brilliant people who dedicate their time to empower women to succeed.

Look good, feel good, do good!

The silk store

The silk store

We are thrilled to welcome you to the Just Add Style silk store!

Our store brings you the first in our collection of beautifully designed, expertly printed and individually hand finished luxury silk scarves. Contemporary design, traditional production and fine craftsmanship are the cornerstones of Just Add Style.

Our growing collection brings a modern twist on the iconic and traditional silk square, making this classic womenswear accessory relevant for the contemporary woman.

Our prints are inspired by stylish global women and the cities they live in. Each silk piece unites our worlds of fashion illustration, textile and graphic design to create scarves which are soft to the touch, feminine, elegant, understated and confident. Just like the women who feature on them and wear them.

Our design process is carefully considered and based upon craftsmanship and luxury which are at the heart of Just Add Style. Each scarf design begins with original ink drawings by Em, one of fashion illustration’s rising stars in sartorial figurative art. With an extensive portfolio and a highly credible background, having drawn for major international fashion magazines as well as a myriad of fashion brands and iconic design institutions, her work is the foundation for the Just Add Style silk prints. Lisa then carefully translates the one-of-a-kind illustrations into a digital textile world, editing and refining the design until the fashion illustrations are re-imagined as a complete print which tells it’s own story and embodies the urban glamour and signature spirit of Just Add Style.

The print is then entrusted to our manufacturing partners in the Far East who use generations of expertise and unparalleled know how to bring the design to life. We endeavour to keep close to the timeless silk traditions and our scarves are made in the town where silk was discovered over 5,000 years ago. A close partnership allows us to have complete trust in the production process from fibre to finish and we are safe in the knowledge that our scarves will be of the highest quality. Once the silk is printed and cut, the edges of the scarf are individually hand rolled by our skilled hand finishing team, creating the most sophisticated of silk squares.

There is great excitement when the finished scarves arrive at the Just Add Style studio! When an order is placed, a scarf is lovingly packaged by us in a premium black gift box, wrapped with a grey grosgrain ribbon and sealed with a bespoke printed gift tag before being sent directly from the studio.

Our aim is to create beautiful wearable works of art to be worn and treasured. Every garment in a woman’s wardrobe has a story to tell – why they bought it, where they bought it, who they wore it with and we love the idea that Just Add Style scarves are going to go out into the world and make their own stories. 

Our vision is to create luxury silk scarves, reminiscent of years gone by, for modern women to wear with confidence and grace. Never underestimate the power of the clothes you wear to impact your mindset and the way you feel about yourself.

From our Just Add Style studio, we’re committed to making a positive impact in the luxury fashion world and British business.

We hope you love our store.

The Story So Far

The Story So Far

Talented graphic designer Lisa Kew and award winning fashion illustrator Emma Cowlam have been firm friends since meeting at a swimming pool in 2007. It’s a long story! Back then Lisa was heading up her own successful design agency which continues to thrive and Em was studying textile design at Chelsea Art School in London and gathering a wealth of creative industry experience through freelance work.

They instantly formed a special bond which developed during daily post-swim conversations centred upon art, design, style and life. With Em seeking career advice and some life guidance, Lisa took her under her creative wing and mentored her professionally and personally through the highs (and not-so-highs) of her twenties and her life in London and New York. As Em’s fashion illustration career flourished, their mentor-mentee relationship progressed into a great friendship.

Their lightbulb moment came in December 2018 when they decided to establish a collaborative studio dedicated to designing the sophisticated and stylish womenswear accessories they wanted in their lives. The Just Add Style story began…

Em and Lisa share a long lasting passion for scarves and the vision for their collaborative partnership is to design contemporary pieces of luxury, soft-to-touch silk that can be worn and treasured forever. The inspiration for each of the silk artworks in our growing collection comes from stylish and confident women across the globe. The designs are a perfect visual representation of the marriage between Em’s highly skilled craftsmanship for fashion drawing and Lisa’s innovative design work.

Em and Lisa have grand plans for their silk studio brand and are looking forward to sharing it.

We hope you enjoy coming on our journey.

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