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Silk & The City… ‘London Fashion’

Silk & The City… ‘London Fashion’

Silk & The City is our evolving collection of luxury silk scarves, inspired by the stylish women we witness during our global adventures. The scarves are our unique and modern interpretation of the timeless silk square and each tells a visually sophisticated story of our fashion muses and the cities they live in, creating a sensational design juxtaposition of old meets new.

‘London Fashion’ is the original silk scarf designed in our London studio, a haven of fashion and style. The print is a contemporary celebration of urban glamour in our beloved capital. Our signature radial print is a considered curation of forty-two individually hand drawn, ink illustrations by Em. Em, with her acute eye for stylish women, has carved out a successful niche for herself in the world of fashion illustration and is known for her talent for capturing refined, minimal and realistic silhouettes. The scarf’s pearlescent grey tones and up-to-date colour pop of coral flatter every woman, irrespective of age.

‘London Fashion’ is crafted from the finest silk yarns, printed using sustainable digital techniques and finished with artisan hand rolled edges. Each scarf is individually manufactured at the small, family run printers we’ve collaborated with in the town where silk originated over 5000 years ago. Supreme quality lies at the heart of everything we do and our close partnership ensures our scarves are made to the highest standards.

Our vision for the Just Add Style brand is to create meticulously curated collections of much loved silk scarves. Our intention is for women to find something they adore within the collection and to treasure it forever. ‘London Fashion’ is a key piece of stand-out style, a celebration of everything Brit-cool – elegant and eminently wearable.

We’re passionate about supporting and encouraging women to thrive and we pledge to donate £5 of every online Just Add Style scarf sale to Smart Works, a UK charity which helps empower women to succeed in the world of employment. So do good while you look good and treat yourself to some luxury silk.

From London, with love…

Just Add Style With A Conscience

Just Add Style With A Conscience

Just Add Style in the fashion press!

We’re thrilled to see our ‘London Fashion’ luxury silk twill scarf feature in YOU magazine as one of Jo Elvin’s curated Editor’s Picks.

Jo was instrumental in launching Em’s global fashion illustration career when she profiled her style while editing fashion glossy Glamour. Jo’s support in the early days massively helped Em’s international client list and her respected reputation in the world of high end fashion and art.

We’re passionate about supporting and encouraging women to thrive. So much so, we pledge to donate £5 of every online Just Add Style scarf sale to Smart Works, a UK charity which helps empower women to succeed in the world of employment.

Smart Works provides high quality interview clothes and interview training to unemployed women in need. They harness the power of clothes and confidence to allow a woman to be her best at a crucial moment in her life, giving her the self-belief and the practical tools required to succeed at interview and transform her life.

Women are referred to Smart Works from organisations such as job centres, work programmes, prisons, care homes, homeless shelters and mental health charities. Half have been unsuccessful in over 20 applications. A third have been turned down from over 50 jobs. All are suffering from a lack of confidence in their own abilities.

The tangible impact the Smart Works service has on a woman’s confidence is something they have they privilege to witness every day. The magic begins when she enters the dressing room and is styled into her interview outfit, hers to keep, by trained volunteers. She looks in the mirror and sees a new and impressive version of herself. This is followed by one-to-one interview coaching, after which 64% of their clients go on to get the job.

Smart Works have a team of over 350 trained volunteers across the UK who deliver their award-winning service to their clients – skilled, compassionate and brilliant people who dedicate their time to empower women to succeed.

Look good, feel good, do good!

Anything written on our site is our own personal opinion. Our own images may not be used for commercial purposes without prior consent.