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Silk & The City… ‘London Fashion’

Silk & The City… ‘London Fashion’

Silk & The City is our evolving collection of luxury silk scarves, inspired by the stylish women we witness during our global adventures. The scarves are our unique and modern interpretation of the timeless silk square and each tells a visually sophisticated story of our fashion muses and the cities they live in, creating a sensational design juxtaposition of old meets new.

‘London Fashion’ is the original silk scarf designed in our London studio, a haven of fashion and style. The print is a contemporary celebration of urban glamour in our beloved capital. Our signature radial print is a considered curation of forty-two individually hand drawn, ink illustrations by Em. Em, with her acute eye for stylish women, has carved out a successful niche for herself in the world of fashion illustration and is known for her talent for capturing refined, minimal and realistic silhouettes. The scarf’s pearlescent grey tones and up-to-date colour pop of coral flatter every woman, irrespective of age.

‘London Fashion’ is crafted from the finest silk yarns, printed using sustainable digital techniques and finished with artisan hand rolled edges. Each scarf is individually manufactured at the small, family run printers we’ve collaborated with in the town where silk originated over 5000 years ago. Supreme quality lies at the heart of everything we do and our close partnership ensures our scarves are made to the highest standards.

Our vision for the Just Add Style brand is to create meticulously curated collections of much loved silk scarves. Our intention is for women to find something they adore within the collection and to treasure it forever. ‘London Fashion’ is a key piece of stand-out style, a celebration of everything Brit-cool – elegant and eminently wearable.

We’re passionate about supporting and encouraging women to thrive and we pledge to donate £5 of every online Just Add Style scarf sale to Smart Works, a UK charity which helps empower women to succeed in the world of employment. So do good while you look good and treat yourself to some luxury silk.

From London, with love…

The silk store

The silk store

We are thrilled to welcome you to the Just Add Style silk store!

Our store brings you the first in our collection of beautifully designed, expertly printed and individually hand finished luxury silk scarves. Contemporary design, traditional production and fine craftsmanship are the cornerstones of Just Add Style.

Our growing collection brings a modern twist on the iconic and traditional silk square, making this classic womenswear accessory relevant for the contemporary woman.

Our prints are inspired by stylish global women and the cities they live in. Each silk piece unites our worlds of fashion illustration, textile and graphic design to create scarves which are soft to the touch, feminine, elegant, understated and confident. Just like the women who feature on them and wear them.

Our design process is carefully considered and based upon craftsmanship and luxury which are at the heart of Just Add Style. Each scarf design begins with original ink drawings by Em, one of fashion illustration’s rising stars in sartorial figurative art. With an extensive portfolio and a highly credible background, having drawn for major international fashion magazines as well as a myriad of fashion brands and iconic design institutions, her work is the foundation for the Just Add Style silk prints. Lisa then carefully translates the one-of-a-kind illustrations into a digital textile world, editing and refining the design until the fashion illustrations are re-imagined as a complete print which tells it’s own story and embodies the urban glamour and signature spirit of Just Add Style.

The print is then entrusted to our manufacturing partners in the Far East who use generations of expertise and unparalleled know how to bring the design to life. We endeavour to keep close to the timeless silk traditions and our scarves are made in the town where silk was discovered over 5,000 years ago. A close partnership allows us to have complete trust in the production process from fibre to finish and we are safe in the knowledge that our scarves will be of the highest quality. Once the silk is printed and cut, the edges of the scarf are individually hand rolled by our skilled hand finishing team, creating the most sophisticated of silk squares.

There is great excitement when the finished scarves arrive at the Just Add Style studio! When an order is placed, a scarf is lovingly packaged by us in a premium black gift box, wrapped with a grey grosgrain ribbon and sealed with a bespoke printed gift tag before being sent directly from the studio.

Our aim is to create beautiful wearable works of art to be worn and treasured. Every garment in a woman’s wardrobe has a story to tell – why they bought it, where they bought it, who they wore it with and we love the idea that Just Add Style scarves are going to go out into the world and make their own stories. 

Our vision is to create luxury silk scarves, reminiscent of years gone by, for modern women to wear with confidence and grace. Never underestimate the power of the clothes you wear to impact your mindset and the way you feel about yourself.

From our Just Add Style studio, we’re committed to making a positive impact in the luxury fashion world and British business.

We hope you love our store.

Anything written on our site is our own personal opinion. Our own images may not be used for commercial purposes without prior consent.