Emma Cowlam

Emma Cowlam

Lisa Kew


Just Add Style was co-founded in 2018 by Em and Lisa, a creatively talented duo with extensive international design experience. Forever on the hunt for all things stylish, we strive to inspire and enhance the lives of fabulous women of all ages. Encouraging life with a little extra luxe!

‘London Fashion’, the first in a collection of silk scarves, launched to critical acclaim and began the Just Add Style journey. We now boast a growing collection of skinny silk scarves and sleep masks adorned with hand drawn illustrations inspired by the stylish women we witness while working in the fashion and design industries as well as our favourites from the animal kingdom – both wild and domestic! The collection continues to evolve and is gaining a dedicated and loyal following.

Just Add Style is the perfect visual representation of the marriage between Em’s highly skilled craftsmanship for fashion drawing and Lisa’s innovative design work. Em is one of fashion illustration’s rising stars in sartorial figurative art and has a highly credible background. A graduate of Chelsea Art School in London and the Fashion Institute of Technology in New York, her career was launched with a sell out collection of original fashion illustrations at London’s iconic V&A museum. She has gone on to collaborate with major international fashion magazines including Elle and Glamour, as well as a myriad of luxury brands such as Radley and Liberty of London. Her work hangs in private art collections worldwide.

Lisa is a highly accomplished branding expert and graphic designer who’s extensive client list includes start-ups and established brands across many business sectors.

Just Add Style gives £5 from every sale of our silks squares, skinny scarves and pocket squares to Suited and Booted, a London charity helping vulnerable, unemployed and low-income men into employment by providing suitable interview clothing donated by companies and professionals as well as interview advice and mentoring..

We love good style and want to share it with you.

Welcome to our world.