Emma Cowlam

Emma Cowlam

Lisa Kew

SEEKING A LIFE SURROUNDED BY BEAUTIFUL SILK

Just Add Style was co-founded in 2018 by Em and Lisa, a creatively talented duo with extensive international design experience. Forever on the hunt for all things stylish, we strive to inspire and enhance the lives of fabulous women of all ages. Encouraging life with a little extra luxe!

‘London Fashion’, the first in a collection of silk scarves, launched to critical acclaim and began the Just Add Style journey. The scarf prints are adorned with fashion illustrations inspired by the stylish women we witness while working in the fashion and design industries. The collection continues to evolve and is gaining a dedicated and loyal following.

Just Add Style is the perfect visual representation of the marriage between Em’s highly skilled craftsmanship for fashion drawing and Lisa’s innovative design work. Em is one of fashion illustration’s rising stars in sartorial figurative art and has a highly credible background. A graduate of Chelsea Art School in London and the Fashion Institute of Technology in New York, her career was launched with a sell out collection of original fashion illustrations at London’s iconic V&A museum. She has gone on to collaborate with major international fashion magazines including Elle and Glamour, as well as a myriad of luxury brands such as Radley and Liberty of London. Her work hangs in private art collections worldwide.

Lisa is a highly accomplished branding expert and graphic designer who’s extensive client list includes start-ups and established brands across many business sectors.

As a way to honour and to help empower women everywhere, Just Add Style gives £5 from every sale of our large silks squares to Smart Works, a wonderful British charity supporting unemployed women to re-enter the workplace with confidence and style.

We love good style and want to share it with you.

Welcome to our world.