Give Back Friday

This year, as with future years, Just Add Style will not be participating in a Black Friday discount sale.

Every part of our silk brand is very carefully considered and based upon craftsmanship and luxury. Fashion made fair is at the heart of Just Add Style. Fair and safe working conditions and doing right by the people we trust to transform our hand drawn prints into luxury silk scarves to share with you. As a brand, we value honouring the talent of these skilled artisans rather than cheapening it.

We entrust our silk scarf designs to a highly skilled manufacturing partner in the Far East who uses generations of expertise and unparalleled know how to bring our  prints to life. We endeavour to keep close to the timeless silk traditions and our scarves are made in the town where silk was discovered over 5,000 years ago. A close partnership allows us to have complete trust in the production process from fibre to finish and we are safe in the knowledge that our scarves will be of the highest quality. Once the silk is printed and cut, the edges of the scarf are individually hand rolled by our skilled hand finishing team, creating the most sophisticated of silk scarves.

As a fledgling fashion label, it’s just the two of us who are responsible for the illustrating, designing, photographing, marketing and selling of our evolving collection. We work hard in the studio to develop our brand and pride ourselves in creating investment pieces that can be worn again and again. Our silk scarves are printed using the latest digital, least environmentally harmful technology. Our collection is made up of limited print runs so there is no excess stock or waste material. We are committed to sustainable production and minimising the impact Just Add Style has on the planet.

In our studio, we believe in donations not discounts. Starting this Black Friday, we will be increasing the donation to Smart Works from each ‘London Fashion’ scarf sale made in our online silk shop from £5 to £25. Smart Works is a UK charity which helps empower women to succeed in the world of employment by providing high quality interview clothes and interview training to unemployed women in need. Women are referred to Smart Works from organisations such as job centres, work programmes, prisons, care homes, homeless shelters and mental health charities. Half have been unsuccessful in over 20 applications. A third have been turned down from over 50 jobs. All are suffering from a lack of confidence in their own abilities. Smart Works harnesses the power of clothes and confidence to allow a woman to be her best at a crucial moment in her life, giving her the self-belief and the practical tools required to succeed at interview and transform her life. 64% of Smart Work’s clients go on to get the job.

Inspired by fashion and style on the streets of the capital, ‘London Fashion’ was the debut scarf in our luxury silk collection. Our signature radial print is a meticulous curation of forty-two hand drawn fashion illustrations by Just Add Style co-founder Emma Cowlam. It’s a contemporary and stylish silk celebration of Brit-cool, chic-luxe and has been worn by fashionista influencers, celebrities and starred in printed fashion glossies.

From our Just Add Style studio, we’re committed to making a positive impact in the luxury fashion world and British business.


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