If one thing is certain amongst the uncertainty of 2020, it’s that Christmas will be different to the festive season we’re accustomed to. For starters, Christmas shopping will be (mostly) done online during lockdown #2. Despite the many negatives of the Covid-19 global pandemic, an unexpected highlight is the overwhelming support for independent small British businesses.
As a fledgling independent British fashion brand, this is a very welcome campaign. Our studio hadn’t been established for long before the world changed and life shifted. We’ve adapted and worked hard (what else was there to do during lockdown #1?!) and we’re proud of the way our brand is growing and the illustrated silk and paper collections now available in our online shop.
Our capsule collection of luxury silk scarves includes uniquely modern interpretations of the traditional silk square and a fashionable take on the popular skinny silk scarf. Each silk scarf unites the worlds of fashion illustration, textiles and graphic design to produce scarves which are feminine, elegant, understated and confident. Contemporary design, traditional production and fine craftsmanship are the cornerstones of Just Add Style. We have also recently added silk pocket squares for the stylish gents in our lives.
During lockdown #1, we re-discovered our love of letter writing – the simple pleasure of writing a thoughtful and personal note on beautiful stationery. When our friends kept telling us how much they loved receiving our stylish post, we had a eureka moment to make our correspondence cards available for everyone to share with their friends and family. Just Add Style’s capsule collection of luxuriously stylish illustrated correspondence cards complement our silk scarf collection. Our aim is to make everyday correspondence extraordinary.
With shops closed, gift buying (even a gift for yourself!) is difficult. If you would like to send a stylish offering while restrictions prevent you from gift giving in person, we can safely wrap your Just Add Style purchases and send them directly from our studio. In honour of Christmas, we will be wrapping with a beautifully luxe grosgrain red ribbon. If you contact us by email or DM, we can include a hand written notecard with a personal message.
Browse our Just Add Style online shop – we hope you find something you love!
Wishing you and you’re loved ones health and happiness as we prepare for the festive season.
PS. As a way to honour and to help empower women everywhere, Just Add Style donates £5 from every sale of a luxury silk scarf in our online silk shop to Smart Works, a wonderful British charity supporting unemployed women to re-enter the workplace with confidence and style. The best sort of gift is one which gives back.