We are delighted to tell you that we successfully raised £3,560 with 51 supporters in 28 days! After fees and the cost of our rewards, that will give us enough funds to achieve our goal of printing our ‘Fashion Hounds’ scarves – delivery expected late April so get your pre-orders in now!

Thank you to everyone who has backed us. We look forward to moving onwards with our silk journey and are working hard on designing new products for the summer.

Lisa and Em x


Just Add Style has come a long way in a short space of time. In the last 365 days, we have established a brand, built a website, illustrated textile prints, partnered with a traditional silk workshop in the town where silk originated 5000 years ago, printed our debut scarf ‘London Fashion’, collaborated with a talented British fashion photographer and had ‘London Fashion’ feature in a style glossy, all whilst working towards our first capsule collection of luxury silk scarves.

Now we would love your support to help us take the next steps and for you to become part of our Just Add Style tribe.

We’ve created something out of nothing and are bringing our original idea to life with creative spirit and dynamism. We’ve been seeking opportunities to grow our brand and are honoured to have been selected for the Back Her Business campaign in collaboration with Natwest and Crowdfunder UK.

Only one in three entrepreneurs in the UK are women. This forward-thinking investment scheme aims to close that gender gap by supporting female entrepreneurs starting new businesses. The incentive supports women to start businesses, help new businesses off the ground, help them raise money through crowdfunding, as well as providing coaching, mentoring and opportunities to meet like-minded women.

Today, on Sunday 26 January, the Just Add Style crowd funding profile page launches online. We will have 28 days to reach our target of £2000. We need to achieve 25% of our target in the first 16 days from at least 10 backers, in order to be eligible for an extra grant from NatWest. Our campaign closes after 28 days with the aim of raising a total of £2000 or more from at least 25 backers.

Visit our page and support us today.

To thank you for supporting our campaign, we’ve developed a stylish range of rewards celebrating all things fashion illustration and modern luxury. These include silk scarves (of course!), signed original artwork by Em (Just Add Style’s award winning resident fashion illustrator and who’s work is the foundation of our silk scarves) and an exclusive high-end stationery collection also featuring our illustrations. Rewards are available from £5 to £350.

We’re crowd funding to enable us to take the next step with Just Add Style. We’re ready to print the second in our collection of luxury silk scarves – ‘Fashion Hounds’ – and have other prints in development and ready to sample. Additionally, we would like to use the funding to extend our brand’s reach with the press and on social media.

We are proud to have pledged £5 from every online sale of a Just Add Style scarf to Smart Works, a UK charity which helps empower women to succeed in the world of employment. It’s a charity with an ethos we wholeheartedly believe in, one which helps empower women to succeed in the world of employment and business. As our brand develops, we hope to support more charities and initiatives like this one.

We take our creative life seriously and strive to contribute meaningfully to the British fashion industry, with a mutual love of good style and good business. We’re passionate advocates of the transformative, positive power of fashion and we want you to be a part of our brand’s journey.

Luxury silk style by us, for you.


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