Leopard Is A Neutral

In springtime 2020, Em was honoured to be approached by the much respected fashionista Erica Davies and her publishing team at Yellow Kite. A collection of fashion illustrations was commissioned to adorn the pages of Erica’s debut book ‘Leopard Is A Neutral: A Really Useful Style Guide’.

Former fashion editor and journalist, Erica Davies, has worked across some of the UK’s biggest-selling newspapers, magazines and high street brands and amassed thousands of followers online for her straight-talking, fun and relatable content, tips and tricks that empower women through fashion, interiors and style. In 2019, she was named by The Sunday Times as one of their top 100 online influencers. Erica is the Style Queen of Instagram!

Grounded by her personal stories and career learnings, Erica’s playful, narrative debut book is packed with practical advice on how to make bold, assured style decisions everyday, ditch archaic fashion rules and harness the power of clothes to feel amazing and curate a wardrobe of happiness.

Trinny Woodall has written the book’s foreward. Growing up, dreaming of and working very hard towards, a career in fashion (think Devil Wears Prada – the clichés are true), Em watched Trinny on television and read her style columns in newspapers and magazines. She recognised how she helped women develop self confidence and esteem through good style choices. Trinny helped inspire Just Add Style’s philosophy of look good, feel good, do good.

‘Leopard Is A Neutral: A really useful style guide’ was the Amazon #1 Fashion Design best selling book before it was published on 17 September 2020. The book is available to purchase here or from your local bookshop.

Em is proud of this studio commission and the ink collection of leopard print fashion illustrations it inspired. Browse the collection here.

The book’s fashionable brief inspired brand new Just Add Style silk and stationery. ‘Leopard Love’ is a luxuriously silky and sophisticated skinny scarf featuring a collection of Em’s illustrations of the fashion set’s favourite big cat. It’s the perfect silk accessory: wear it around your neck, in your hair or on your bag. Our capsule stationery collection features eight luxury illustrated notecards embellished with one of Em’s signature leopard ink drawings.

We hope you love Just Add Style’s leopard luxe.


Sign up to the Just Add Style newsletter for seasonal updates on life in the studio and other lovely things.