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Silk & The City… ‘London Fashion’

Silk & The City… ‘London Fashion’

Silk & The City is our evolving collection of luxury silk scarves, inspired by the stylish women we witness during our global adventures. The scarves are our unique and modern interpretation of the timeless silk square and each tells a visually sophisticated story of our fashion muses and the cities they live in, creating a sensational design juxtaposition of old meets new.

‘London Fashion’ is the original silk scarf designed in our London studio, a haven of fashion and style. The print is a contemporary celebration of urban glamour in our beloved capital. Our signature radial print is a considered curation of forty-two individually hand drawn, ink illustrations by Em. Em, with her acute eye for stylish women, has carved out a successful niche for herself in the world of fashion illustration and is known for her talent for capturing refined, minimal and realistic silhouettes. The scarf’s pearlescent grey tones and up-to-date colour pop of coral flatter every woman, irrespective of age.

‘London Fashion’ is crafted from the finest silk yarns, printed using sustainable digital techniques and finished with artisan hand rolled edges. Each scarf is individually manufactured at the small, family run printers we’ve collaborated with in the town where silk originated over 5000 years ago. Supreme quality lies at the heart of everything we do and our close partnership ensures our scarves are made to the highest standards.

Our vision for the Just Add Style brand is to create meticulously curated collections of much loved silk scarves. Our intention is for women to find something they adore within the collection and to treasure it forever. ‘London Fashion’ is a key piece of stand-out style, a celebration of everything Brit-cool – elegant and eminently wearable.

We’re passionate about supporting and encouraging women to thrive and we pledge to donate £5 of every online Just Add Style scarf sale to Smart Works, a UK charity which helps empower women to succeed in the world of employment. So do good while you look good and treat yourself to some luxury silk.

From London, with love…

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